Reach your target audience!

Omantel’s iMass Filter SMS service lets you focus your marketing message – making sure you reach your target group in the most cost-effective way possible. iMass Filter SMS is all about choices:

What language group do you want to speak to?

Choose whether you want to speak to your potential clients in English or Arabic.

Where do you want your messages sent?

You can select a particular region or a combination of regions where you would like to send your messages such as Muscat, Dhofar, North Batinah, South Batinah, Al Dhakhliya, South Sharqiyah, North Sharqiyah, A’Dhahirah, Al Wusta, Musandam, Al Buraimi.

What nationality are the people you want to reach?

Choose from the wide selection of nationalities in this filter.

Is your product or service more appealing to men or women?

Choose the gender of the people who will receive your SMS marketing message.

Which city/wilayat do you want to target?

We can target customers based on their current location using Location Based Service (LBS). Messages can be sent to a particular Wilayat (Area) which can be again filtered based on the customer profile.

More choices!

Decide whether you want to target the business or consumer sector – you can even choose your recipients’ occupation. Select, whether to send your messages to Hayyak or Mada (postpaid) Omantel subscribers and because iMass Filter SMS is all about options, you can choose any combination of: location, current location (LBS), gender, nationality, language, occupation, segment, pre or postpaid subscriber – allowing you to fine-tune your marketing campaign and get optimum value for your budget.

Are there any other advantages?

There are plenty of iMass Filter SMS benefits:

  • Immediate impact and wide reach
  • No Setup Fee
  • No hidden costs or charges
  • Affordable
  • Highly reliable
  • Great response rate
  • Sender ID branding for your messages
  • Using iMass Filter SMS couldn’t be simpler. Just choose the message plan that best suits your requirements, select your filters, compose your message, decide on the time and date you want your message to go out and let us do the rest!

    iMass Filter SMS Tariff

    Price of Packages (OMR)
    Messages One Filter Two Filters Three Filters Four Filters Five Filters Six Filters
    5000 59 70 81 90 99 108
    10,000 111 133 154 169 186 205
    15,000 156 187 217 239 263 289
    25,000 244 293 340 374 412 453
    50,000 439 527 612 673 740 814
    100,000 780 936 1086 1194 1314 1445
    200,000 1365 1638 1900 2090 2299 2529
    500,000 2925 3510 4072 4479 4927 5419
    1 million 4875 5850 6786 7465 8211 9032
    • All prices mentioned are exclusive of VAT. 5% VAT will be added to the price upon purchase.
    • - iMass Filter SMS messages will be pushed nationally in one shot.

    SMS Specifications

    Message Parts English Message Arabic Message
    1 Part SMS 160 characters 70 characters
    2 Part SMS 306 characters 134 characters
    3 Part SMS 459 characters 201 characters
    4 Part SMS 612 characters 268 characters
    5 Part SMS 765 characters 335 characters
    • - All message lengths in English and Arabic are as per international standards.
    • - The total number of characters in English and Arabic include spaces and full stops.
    • - Sender ID can be up to 11 characters alphanumeric (English only)

    To Apply for the iMass Filter SMS Service:

    Simply download the iMass Filter SMS Broadcast Form. If you are a new customer, you need to fill the Mobile Marketing Services Registration Form (one time), and submit the same along with your Company Registration document (CR) and Authorized Signatory copy.

    For more information: Call 24151020/ 21 / 24 OR WhatsApp 'Hi' to +96824151020